Film for the doors
U.S. patent pendingA coach on every door. Every rep, every night.
Let’s be Franq. A rep records his day on the doors, and that night Franq finds the objections he handled, the closes he made, and the windows he walked past. He cuts the audio so the rep hears himself, and he coaches him on his own doors. Your best training lives in the meeting room. Franq puts it on every door the rep records.
Where the next win is
You don’t have a training problem. You have a seeing problem.
A serious door-to-door org already has a playbook that works. The ceiling is not the manual. The ceiling is that nobody can be on every door of every rep.
So the best rep’s best move stays at the door where he used it, and nobody ever plays it back to him. The mid rep’s one fixable habit repeats all summer, and no one is standing there to catch it. Every rep has hundreds of doorstep conversations in a summer, and almost none of them are ever seen by anyone who could coach him.
The next step up is not a better manual, you have that. It is making every recorded conversation coachable. Put eyes on every door a rep records, and every rep in the middle of the roster who sends in his day gets coached on his own tape, not just the ones a manager happens to ride with.
Your top guys are already great.
This is how the other forty get coached on their own doors, starting the first night they send their day.
What Franq actually does
He turns the day on the doors into film, then coaches the film.
A rep clips on his recorder in the morning and forgets about it. That night, once he sends the file, Franq does the first pass a great sales manager would do if he could ride along on every door: finds the conversations, marks the moments, and writes the coaching.
Record the day
A small Plaud-class recorder on the rep, clipped on or worn like a wristband. One press in the morning, one at night, then he sends the file to Franq from his phone. No notes to take, and nothing to fill in at the door.
Find the conversations
Franq transcribes the whole day and separates the real doorstep conversations from the walking, the driving, and the dead air.
Isolate the moments
He reads every conversation and flags the coachable moments: objections handled and objections missed, closes won and closing windows he walked past, rejection recovery, rapport, and pitch drift. Then he cuts the audio of each one so the rep hears himself.
Coach against the playbook
Every rep starts on the same road map, your playbook, loaded in when you start. Think of your best training meeting, personalized and delivered every night, tied to the moments on his tape where it applies.
Learn the rep
Sales is not always what you say. It is how you say it. As a rep’s own doors add up, Franq learns which techniques he leans on and how he tends to come across at the door, and coaches from that: pace, warmth, the proof he reaches for, his signature close. The coaching shifts from generic road map to his game.
What makes it different
Everyone starts on your playbook. Each rep’s own tape earns him coaching built on the way he sells.
Day one Franq speaks straight from your playbook, the closes and moves your team already teaches, because he has not earned an opinion yet. That is the floor, and every rep stands on it. Once enough of a rep’s own doors are on tape, he starts calling out patterns in them. Once there is enough across enough separate days, the coaching is built around the rep’s own patterns, with the playbook as backup. Franq earns his read the way a good manager does, by watching enough tape to have one.
Sales is rarely what you say. It is how you say it. When a rep closes, he said it in a way that felt natural to him, or it never would have landed. So as his own doors stack up, Franq learns that style and coaches him from the moves he already leans on.
The floor · day one
Your playbook, for everyone
Your fundamentals and your closes, coaching every rep from the first door. The same road map for everyone, and it is where the coaching starts, not where it ends.
The ceiling · earned
His own style, once his tape earns it
As a rep’s own doors stack up, Franq learns the way he naturally sells and coaches him from it, and a sale the rep confirms counts for more than one Franq inferred from the tape. You cannot fake a rep into a personality. You can sharpen the one he already has.
Aim a whole team at copying one rep’s words and you flatten forty voices into one. Start them on the fundamentals, then coach each from his own patterns, and you keep forty voices instead of one.
Why they stay
The coaching compounds.
Any tool can hand a rep a tip. Franq’s coaching starts from your playbook and gets more personal as the evidence about each rep builds up, so the longer your team records, the more of it is built around each rep’s own game.
Fixable habits, flagged the night the tape comes in
Every rep has one or two fixable habits that quietly cost him deals all summer. Today nobody is standing at the door to catch them. Franq reads every conversation it finds in a rep's recorded day, not a sample, and flags the close he walked past, the objection he let go, the pitch that drifted. We believe that is where a season is won: not turning ones into tens, but moving forty guys up a step at once.
What works, across the whole team
Every conversation your reps record adds to one picture of your playbook. Once there is enough tape, Franq shows you and your team leads which of your playbook's moves close most often across the company. Until then it tells you how much more tape it needs instead of guessing. A coaching clip plays only for the rep who recorded it.
A coach that grows with the rep
After a season a rep has a coach that has learned from his own tape and your playbook, and it keeps getting more personal the longer he records with you. We believe that is a real reason a proven closer re-signs in May instead of starting over somewhere else. Franq does not measure re-signing today, so we do not promise it moves your numbers.
A recruiting weapon
In a market where everyone promises the same summer money, a coach that goes over his recorded doors with him the night he sends them is something to sign for. We think it lands with rookies who want to learn fast and with proven closers who want an edge.
How the money works
Your numbers, three levers.
You know your real figures better than anyone. Here is the model: three levers a coaching tool is aimed at, and Franq is aimed at all three. None of them is measured yet. Franq does not compute ramp time or re-sign rates today, and we will not put a number on any lever until there is evidence for it.
Sharpen the middle
Move the middle third of the roster toward the top third. Small gains across a big team add up faster than anything at the tails, and Franq is built for the middle: every rep's recorded day gets read, and each team lead sees where each rep could use help this week.
Speed to production
Days from a rep's first knock to real numbers on the board. Every day you cut is money sooner and a rep who feels the win faster. Coaching every night from his first recorded day is aimed squarely at it.
Re-sign the proven ones
Share of your good reps who come back next season. This is where the real seasonal churn lives. We believe a coach that has spent a season learning a rep's game is a reason to come back rather than start over somewhere else, and we will treat it as a belief until your re-sign numbers bear it out.
Illustrative, not a promise
Put a dollar on one extra deal a week per rep, because you know that number. Multiply it across a forty-rep team and a season, and set it beside what Franq costs you. That is the shape of the bet. We have not measured the lift yet, and we will tell you when we have.
Rolling it out
How to adopt this without it flopping.
The failure mode is not the technology. It is a rep who feels watched and a manager who treats it like a scorecard. Roll it out so it never feels like either.
Start with one lighthouse team
Pick one respected manager and their team, ideally an office on the way up. Start with a few weeks and watch whether the reps keep recording. You want reps telling other reps it is worth their time, because in this world that is the only marketing that works.
Call it film, not surveillance
This is the whole game culturally. The rep controls his tape: while his login is active he can delete any finished recording himself without asking anyone, and a coaching clip plays only for him. If his company deactivates his login, the tape is kept and removing it becomes a request to us. It is his edge, the way game film is an athlete's edge, not a camera the manager uses to grade him. The moment it feels like spyware, adoption dies. Frame it, name it, and protect it as the rep's tool.
Slot it into what you already run
You already run training: the preseason bootcamp, the morning meeting, the ride-alongs. This is not a new program to sell internally. It is that same coaching, personalized and delivered nightly, and we load your written playbook into Franq as the road map he coaches against.
Managers coach with it, not around it
Give managers the team page. What it shows beside each name is described word for word in the Data & privacy section below, and it is never the tape itself. The clip plays only for the rep who recorded it; a rep who chooses to bring one into a one on one is the rep's call. The page points a good manager at the right rep this week. It amplifies your leaders. It does not replace them.
Prove it sticks, then roll it wide
Let the first team show the reps will actually use it. When they keep recording without being told to, you do not have to sell it internally. The reps do it for you. Then it is standard issue for the office next season, rookies and veterans alike.
Bottom-up proof, top-down standard. Never the reverse.
How the day gets captured
One clean mic on the rep. Not a phone in a pocket.
The capture question has a boring, correct answer: a small discreet wearable recorder, clipped on or worn like a wristband. Not a phone buried in a pocket, and not camera glasses.
A pocket muffles the audio, and muffled audio is exactly what makes the coaching worse and the clips useless. A wearable sits on the chest or wrist, captures clean sound Franq can actually read and cut, and runs all day on one press in the morning and one at night. At night the rep sends the file to Franq.
It matters for privacy too. Recorded in the Franq app, the audio goes straight to a server we operate, where it is transcribed and the transcript is scrubbed. From a wearable, the rep exports the file from the recorder’s app and sends it to Franq, so on a Plaud it passes through Plaud’s cloud first. Either way the tape is kept as the rep’s tape, and what your company sees of it is described word for word in the Data & privacy section below.
What about the alternatives
Phone: the zero-cost bridge
Every rep already has one, so it is the fastest way to prove this on a team this week with nothing to buy. Recorded in the Franq app, it is also the one path that skips a recorder maker's cloud: each piece goes to our server and comes off the phone once the server has it. Fine to start, not what you standardize on, because a pocket muffles the audio and reps forget to hit record.
The delete-everything wearables
Some AI wearables have a great mic but delete the audio after transcription and keep only text in their own cloud. That is good for privacy, but it leaves nothing to cut into a clip for the rep to hear himself on.
Glasses: later, not now
Point of view and body language are a real future layer, but today's camera glasses limit how long a clip can run, do not last a full day, and a camera at the door spooks the homeowner. A later chapter, gated on hardware and consent.
Net: standardize on a discreet wearable that records clean audio all day, a Plaud-class recorder today. Start on phones if you want proof on a team this week with nothing to buy. Glasses are a later chapter, not the way in.
Data & privacy
The app plays short clips. The full tape stays in the store.
The raw recording is the liability. So the audio lives on a server we operate, where no page plays it back. The analysis is done by Anthropic’s Claude on the redacted transcript, which can come with a few measurements of the rep’s delivery such as his pace, not on the audio, and for its first 14 days that transcript still carries a homeowner’s first name. What the rep sees is that transcript, the coaching, and the short moment clips.
The redactor strips the surnames, addresses and phone numbers it can identify before any of that is stored. A homeowner’s first name is kept for 14 days after Franq finishes reading the tape, or after it reads it again, so a rep can tell one door from the next, and the nightly sweep after that removes it from the stored text; copies of the database we keep on the server for recovery can still hold it. The redactor works from cues and from name lists, we measure it against planted examples on every change, and it misses some: a name on no list with no cue around it, an address with no suffix. So it is a reduction, not a guarantee, and the rest of the design assumes that: the raw audio sits outside the web tree and no route serves it, a clip plays only for the rep who recorded it, and no other rep sees anything attributable to a named colleague.
A clean mic on the rep: the Franq app on his phone, his voice memo app, or a file from a wearable recorder.
Encrypted over the wire from the rep's phone.
Raw audio in a private store that no page plays back. Kept until the rep deletes it himself while his login is active, or it is deleted at his or his company's request; a server backup can hold a copy for a period after that.
Speech to text on a server we operate, on a local engine, so the audio does not go to a transcription service. A deployment can be switched to a hosted transcription API, which sends the audio out; ours are not.
The surnames, addresses, phone numbers and card digits the redactor identifies are replaced with tokens or removed before the transcript is stored or sent to the model. A measured reduction, not a guarantee.
Scrubbed transcript, coaching, and moment clips only. Never the full tape.
Everything before Redact stays on the server we operate, apart from the rep’s own device, any cloud copy his recorder’s app or his phone keeps (Plaud’s cloud for a Plaud, iCloud for Voice Memos if he syncs it), and our host’s backups of the server. Everything anyone reads in the app comes after it: the rep reads his own transcript, coaching and clips, and what a team lead or the owner sees is described word for word below. The boundary is only as good as the redactor, for text and for sound. Sound has one more gap: clip audio is muted from the redacted transcript, so a name the redactor missed is still audible in the clip, and a first name taken out of the text after 14 days is still audible in a clip cut before then.
The rep’s device
When the app records, it keeps each piece of audio on the phone only until the server confirms it has it. A piece that did not get through waits on the phone for the next visit; once it has waited a day, the capture screen clears it the next time it opens, and signing out clears it. A wearable or Voice Memos file is the rep's to delete after upload. A Plaud recorder also keeps a copy in Plaud's cloud until the rep deletes it there.
The store
Raw audio lives here, outside the web tree, and no page or route plays it back. The app reads it only on the server, to process it and to cut clips. It stays until the rep deletes it, which he can do himself from his day page while his login is active, or until it is deleted at his or his company's request; because it cannot be regenerated, no sweep removes it. Our host's server backups can hold a copy for a while after that.
Franq
The scrubbed transcript and the coaching reach the app, plus the short clips on the rep's Moments page. Homeowner surnames and addresses are replaced with tokens wherever the redactor finds them.
What a rep is told about who sees what, word for word
Written to the rep, about his recordings.
Your manager cannot see this in Franq. What the pages your team leads and the owner open show beside your name — the team page: doors, closes and close rate out of your conversations for the last 30 days (the rate only once you have 20 conversations, and marked as a thin read with its likely range whenever Franq does not yet have enough of them to state it plainly), closes per day as a small graph, how many of the last seven days you sent tape and the date of your last upload, your start date, how far Franq has got learning you (a tier, not what it has learned), and where-to-help counts Franq gets from listening to your doors: the objection kind you most often did not handle, buying signals not asked on, how often you ask for the sale, and, when one of your numbers sits clearly apart from the rest of your team's, that number and where the sales playbook says it may be costing you deals, which can put you on your team leads' short list of reps to see next, where the furthest apart, across the most conversations, come first; how many times a team lead has logged that they checked in with you in the last 30 days and which of them did, which is a record of their week rather than yours, and is not on your own pages; and, before a ride-along, two or three things a lead can ask Franq to help them cover with you, written from the counts on that page and the playbook your company uses in Franq, shown to them once and not kept; and on the owner's version of that page, how many recordings you sent and how many of them you confirmed or Franq's read contradicted, added into your team's total rather than printed beside your name; and once a week, on a report your team leads and the owner open, how those same numbers changed from the week before; your team leads also see which of the where-to-help counts moved, and the owner sees your name only when your own numbers improved by more than chance, to recognise it. Two pages only the person who runs Franq for your company opens — data quality: your all-time doors and recordings, and how often the sales count you reported and Franq's count from the tape agreed; and their admin page: your username, your role and team, whether your login is still a temporary password or has been deactivated, the last day you sent tape, and any recording that failed to process, with the day, the stage it failed at, and how many times Franq tried, and a log of changes made to your account, such as a new username or a password reset. Never audio, transcripts, a moment's clip or write-up, drills, or the coaching Franq gives you.
The same words appear on the rep’s recording guide and the consent form we are finalizing with counsel. A test holds them identical, and they change when the pages they describe change.
Discreet, not secret
The device is low-profile for the rep, not hidden from the world. The recording is a coaching tool for the rep, and its clips play only for the rep who made them. Recording rules differ by state. We recommend setting a written recording policy with your counsel before any rep records, including a consent step or an exclusion for states that require every party’s consent. That posture, written down before you scale, is what turns a legal risk into a policy.
What to watch
The risks, straight.
No pitch is honest without this part. Here is what actually has to be handled.
Recording consent
Recording laws vary by state. About a dozen states require every participant's consent for at least some recordings, and California, Florida and Washington are on that list. In most other states a participant's own consent covers his own conversation. Some states also regulate how voice recordings are used. All of it needs a per-state legal read and a written policy before you scale, not after. If your home market is a one-party state, that is one more reason to start the lighthouse team at home.
The surveillance trap
This is the number one way this dies. Rep controlled, framed as film, protected as the rep's tool. Get that wrong and none of the rest matters.
Data and privacy
You are storing recordings of real people, with names and addresses. That has to be access controlled, redacted, and kept or deleted on rules that are written down and enforced in code. Franq replaces the surnames, addresses and phone numbers it can identify with tokens before storage, which reduces them rather than guarantees them, and a first name comes out of the stored text on the schedule described under Data & privacy. The stored data is not encrypted at rest yet.
Coaching quality
Bad coaching is worse than none. If Franq is generic or wrong, reps stop trusting him fast, and noisy doorstep audio makes the bar harder to clear. So far Franq's accuracy is measured on scripted, synthetic sales days; real doorstep audio is what the lighthouse team tests. Meanwhile, when a rep does not have enough tape behind a number, Franq holds it back or shows it marked as a thin read with its likely range.
Flattening
Push standardization too hard and you sand off the individuality that actually closes. The whole design fights this by coaching to each rep's style instead of one script, but it is a dial you have to keep set correctly.
Adoption
A tool nobody opens is worth nothing. The nightly report has to be something reps want to see, tied to their rituals and their money. Habit is the product as much as the AI is.
See it for yourself
Ask for a walkthrough.
Franq is built and running. On a call we will walk you through it on labelled demo data, the way a rep, a team lead and an owner see it, and tell you plainly where it is still earning its evidence. Then put one team on it for a few weeks and watch whether the reps keep recording. Whether it moves the standings takes more tape than one team makes, and we will tell you so rather than guess.